Success in advertising comes to those who learn how to write headlines that sell. No matter what you are selling, if you don’t write a strong headline, your offer is going to fall flat. It’s worth taking the time to learn to do it right if you want to run successful ad campaigns.
The key is to remember that advertising is a BRIEF opportunity to capture a prospect’s attention. When you are driving down the highway, that billboard has to capture your attention in about 2.3 seconds. When you are flipping through direct mail, there is even less time. When scrolling through emails and posts on social media, your eye is quickly scanning and deleting or scrolling. Banner ads that you see on web sites … same story. If that headline doesn’t quickly grab your attention, your eyes are on to the next line, image, or post.
When creating your headlines, put yourself in that same position and ask, “Would this headline grab my attention?”. Don’t ask, “Do I believe in my company?” because it doesn’t matter. Ask, “Would this headline capture my prospect’s attention and make me want to click?” You must be brutally honest. If you can’t say “YES”, try again.
Now, when I say “headline” I mean a literal headline like you would write at the top of your ad, your capture page, your sales letter, and your banner ads. That headline must grab the reader’s attention and make them want to click to learn more.
Now, here is where things get interesting. There is no one “right” way to write headlines that sell. There are actually a number of approaches you can use. Let’s look at a few examples:
The Simple and Direct Approach This is literally about making a simple and direct appeal to your readers. Examples include:
- Pure silk blouses … 30% off
- The Ultimate Tax Shelter
- FREE subscription to BlogMaster
There is no mystery as to what the offers are. Anyone interested in saving money on silk blouses, taking advantage of a tax shelter, or interested in a free subscription to blogmaster is going to click out of sheer interest in the offer being made.
State The Benefit Let readers know what they can expect from you by making it your headline. Examples include:
- Now! Earn Thousands With Your Side Hustle!
- FREE! Start Building Your List In 30 Minutes Or Less!
- Lose 15 Pounds In 10 Days!
Show Them How To This is a great approach to show prospects how you can help them. Examples include:
- How To Make Money From Home
- How To Grow Fresh Produce
- How To Build Your Side Business
- How To Generate MLM Leads Online
- How To Stop Smoking in 10 Days!
Hopefully, this will a good way to get started and write headlines that sell.
Chapter 1: MLM Advertising Overview
Chapter 2: Should You Advertise Your MLM Business Online?
Chapter 3: How To Get Sales With Advertising
Chapter 4: Wondering Where To Advertise?
Chapter 5: How To Write Headlines That Sell
Chapter 6: Now The Sales Process Begins