Affiliate Link Issues

Hi, Folks.


Update, May 19: 9:26am Central:

I believe we have corrected the issue. Please clear your browser history and cookies, close and reopen your browser and test your links, thoroughly before resuming your promotions.

Let us know of any issues asap.

Update, May 18: 4:43pm Central:

We have identified a number of issues and the sources of the issues. As it turns out, the company we acquired this system from a number of years ago is no longer in operation. This has made it necessary for us to initiate contact with a new development team that has been going through the code to identify problem areas. These areas have been identified and the team is now working on providing permanent resolution so that we no longer experience these sorts of issues.

I am deeply sorry for the inconvenience and want to assure you that we are literally working around the clock to get this done for you, ASAP.

Your advertising is still being displayed and tracked properly as that is a completely separate system and has been unaffected by this current issue.

The rotator is still working for those members who are with us in Our Team Build and those sales are still coming in.

This is a temporary issue. As anyone who has been around internet marketing for any length of time can tell you, this is something that does happen from time to time and it will be resolved as quickly as humanly possible.

As recommended by one of our Top Producers, Mr Ben Oszlewski, this is a great time to rack up credits in your traffic exchanges so that when we do get this issue resolved, you can begin directing traffic back to your Affiliate URL’s.

I will continue to update this status as we make progress.

Update, May 18: 2:23pm Central:

Thought I had it fixed. Diving back in.

Update May 18, 10:55am Central:

Development team has isolated a number of issues that are now being worked through. I do not have an estimated time of completion as we are working with a number of teams in transition.

UPDATE: May 17, 11:35pm Central:

Developers are running full back-up and troubleshooting for issues. They will be working throughout the evening for us all.

UPDATE: May 17, 8:30pm Central:

We are narrowing down the cause of the issue. Will be meeting with development team this evening to discuss and implement resolution.

Stay tuned!

ISSUE ANNOUNCEMENT: May 17, 4:00pm Central:

We’ve got some issues that are being pointed out and it’s a bit of good news / bad news.

The good news is that we are experiencing an incredible growth surge. The bad news is that the growth has exposed some issues we are now currently addressing via our programming team.

I’m not sure how to best explain it other than to let you know that some browsers appear to be messing with affiliate links. I’ve got the programming team working on updating the systems on our end to get this resolved for us as quickly as possible.

What should you do? Hold off on personally inviting folks via your Affiliate URL for now. If you are using Traffic Exchanges, just let your credits build up. You will be able to use them when we get this resolved. And you can believe we are working to get this resolved as quickly as we possibly can.

We will continue to promote via Our Team Build as the rotator isn’t affected by this issue, at all. Advertising is still being displayed and is running very well.

Now … if you have discovered that someone you personally invited got directed to a different member due to this issue, have that person open a support ticket to contact us ASAP so we can get it resolved for you.

We will update everyone as soon as this matter is resolved.

Thank you for your patience.

Yours In Success,

Brian Rooney

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Successful online lead generation requires that you master a few critical steps. This article shows you where to start.

Building an online business gives me the freedom to take the time to enjoy life along the way. For as long as I can remember, I have asked, “What is the point of making a living if you don’t actually have a life?”. I think we can all agree that there is more to life than just paying bills and waiting to die.

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The ability to work from home can be a tremendous blessing whether you are interested in leverage your time, leveraging your cash flow, or replacing your traditional job altogether. As you conduct your search for ways to work from home, be sure you are aware of the difference between a “work from home job” and a “work from home business”. They are not the same.

Despite growing in popularity and being adopted by many large traditional businesses, network marketing is still struggling to gain respect as a recognized business model. Why? What could be causing people to still doubt a proven multi-billion dollar distribution system?

Most folks imagine serious network marketing people as that guy telling you how easy it is to get rich by having your friends and family buy vitamins. Here is the reality, though. The reality of network marketing is that it is neither a hobby, a get-rich-quick scheme, or lottery ticket to billions of dollars.

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While most of us think about “retirement” as that time of life where we can finally stop working, AARP estimates that half of all baby boomers (76 million) are actually interested in starting a business of their own.

Can you really make money in network marketing? Some do. What do they know that the others do not? You may be surprised.

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An ironic and unfortunate twist has developed in the life of Miriam Weeks, the Duke University student better known as porn star Belle Knox. “Everyone is focused on my decision to perform in porn to pay my tuition. Let’s start paying attention to what got me here.”

Many college graduates are now desperately searching for employment so they can make those student loan payments. They didn’t receive “full disclosure” that the actual job opportunities in their related field of study may not even exist when they graduate! Is College a Scam?

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It’s not always about living a dream lifestyle. Sometimes, the reasons for running a home based business can be as simple as some extra income, a little income protection, tax breaks, or simply other areas of interest.

There are essentially 2 types of income: linear income and residual income. Most people earn their living through linear income where they trade their time for money.

It’s time we get past this stock response, folks. Your job operates like a pyramid. Your bank operates like aÃ? pyramid. Your church operates like a pyramid. If you are an employee, your efforts go toward supporting the income of the person above you in the organizational chart. They all look like pyramids.

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Let’s get down to it. If you are not actually making at least 5 figures a month in your network marketing business, stop acting like you are! Stop trying to convince people you are richer than you are with fake photos and ridiculous claims!

Most folks, when they really think about it, would gladly fire that boss and leave the cubicle. If they could make even more money, they would LOVE it!

You certainly don’t need this blog to explain that there are a lot of changes happening in the world, today. There can be any number of reasons for starting a business from your home. This post is written to show what I consider to be the Top 10 Reasons to start your own home based business.

If you are at all like most of the people on the planet, you spend a lot of time thinking about money. Specifically, your money. I want to point something out that you probably already know but may not actually realize at the deepest level.

Here is something you probably haven’t thought about: Chances are pretty good that you are already doing network marketing whether you realize it or not. Think about it …

You and I both got involved with the network marketing industry because we want more from life. But if you don’t take the next two steps, you are never going to move beyond the “dream” phase, the “I’m going to” phase, or the “My day is coming” phase. You will be stuck looking for the next great deal, the next start-up, the next upline guru. I’m going to speak very plainly to you …

Should you be generating online leads for your MLM business? That depends. Too many people are looking for the”quick-fix” or the “magic button” method. They are still out there looking for some system that won’t require them to spend any time, money, or both, but still allow them to achieve financial freedom.

Ever been confused about how a “home business” works? Of course you have, so have we. Most people have heard the term MLM (Multi-Level Marketing) and usually at the end of that the word, “scheme” is added giving the whole business model a bad name. Well let’s change your negative perception and tell you how your Great Aunt Joan, actually earned that pink Cadillac from Mary Kay! It’s brilliant really …

The economy has changed, folks. The traditional job is no longer sufficient. Retirement accounts are being drained dry. Savings is a complete and utter joke. If you had money in an IRA or 401(k), chances are you have already learned this the hard way. And Social Security? Does anyone actually believe that system is going to survive?

Is there an income inequality? Absolutely! The time people spend blaming the government, blaming the current president, blaming the boss, blaming corporations could and SHOULD be spent learning how to become more valuable in the market place.

Prospecting is a term used to describe the act of seeking out new customers and/or distributors to join your network marketing business, whether as customers or fellow distributors. Opinions on the best way to handle prospecting appear to be clearly divided between two camps …

There are a lot of books out there that try to reveal the so-called “mystery” about network marketing success. The reality is that success in network marketing just isn’t that complicated. Let’s look at some of the more common assumptions made by people when it comes to success in building a network marketing business …

Have you ever wondered what life would be like if you had another $500 coming in each and every month?

I mean …have you REALLY thought about it? What would you do with another $500 per month coming in? Would you …

This business of network marketing is the perfect excuse killer in and of itself. This amazing industry overcomes every objection someone can possibly think of! Let me demonstrate:

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What Would You Have Done?

She Ran. She Fell. She Got Back Up and KEPT RUNNING.

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Really Want To Be a Millionaire? Do The Math

Want to make a million dollars in a year?

thumbs125x125Do the math so you can know how to proceed.

Earning a million dollars per year means bringing in $2,740 a day … every day … for 365 days.

That translates to earning $115 an hour, 24 hours a day.

Or if you break it down to an 8 hour work day, that means you need to be bringing in $342.50 an hour, 8 hours a day, 7 days a week.

Those are just the real numbers based on math.

So … start figuring out how to spend your time at a level that will actually get you to where you want to be.

If that’s not a million dollars a year, do the math for whatever your goal is.

Want to make $100K per year? That’s $274 per day.

Or …

$12 an hour, 24 hours per day, 7 days per week will get you there.
Or $34.25 per hour based on an 8 hour day. (That is 7 days a week for 365 days).

Know the math. You’ll get a better understanding of why you are where you are. Then you can make better decisions about how you spend your time.

This is one reason I love the leverage available to us in network marketing. Using leverage and systems, you can realistically create a scenario that pays you $12 an hour (or more) every single hour. Leverage simply lets you earn while you are sleeping.

What if you can leverage your time and systems to generate just $6 an hour every single hour of every day?

That’s $144 coming in every single day. Over the course of a year, that translates to $52,560 per year. That’s more than the average annual income of the average American family in the US.

So start there. Learn to leverage your time. Learn to manage your time. During your waking hours, spend time learning how to create residual income streams that flow to you 24 hours a day. This will require you to examine how you spend your waking hours. Your job takes up about 8 to 10 hours per day. That’s not going to change until you reach your other goals. Identify ways you are currently spending those other hours to see what can be changed. Maybe less TV. Maybe less time at the bar. Maybe waking up an hour earlier. Spend this time creating residual income through your own home based business.

Once you are able to generate $6 an hour every hour, work on getting that income level to $10 an hour every hour. That translates to $87,600 annually. Then bump it to $12 an hour. That takes you beyond $100,000 per year.

The first step is the mental shift that breaks you out of that mindset that says punching a clock is the only way to earn. Recognize that you CAN (and people do) generate income without reporting to a boss, punching a time-clock, etc…

Understand the math and get started while you may still have that job. The day may come where you no longer have it. Or, better yet, the day may come where you no longer need it!

Let’s break down the math for what you can shoot for based on earning money 24 hours a day, 7 days per week. I just don’t believe in making money for only 1/3 of the day when you can create income that happens 24 hours per day.

Want to make $1,000,000 per year?

Each hour, you need to be bringing in $114.16.
That’s 42,739.73 per day.
That’s $19,230.77 every week.
That’s $83,333.33 every month.

Want to make $250,000 per year?

Each hour, you need to be bringing in $28.54.
That’s $684,93 per day.
That’s $4,807.69 per week.
That’s $20,833.33 per month.

Want to make $100,000 per year?

Each hour, you need to be bringing in $11.42.
That’s $273.97 per day.
That’s $1,923.08 per week.
That’s $8,333.33 per month.

Want to make $50,000 per year?

Each hour, you need to be bringing in $5.71.
That’s $136.99 per day.
That’s $961.54 per week.
That’s $4,166.67 per month.

Spend some time looking at these numbers. Let your mind get wrapped around the reality of the math and then begin building at whatever level is easy for you to believe in and go after. Once you reach that first goal, you can start working on that next level!


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Effective Online Lead Generation

Strategies for effective online lead generation

thumbs125x125Are you serious about generating online leads for your business? You can achieve much higher results by mastering these strategies in your home based business.
Internet marketing now permeates virtually every industry in the world. Whether your business is online, offline, or a combination of the two, the internet provides a powerful tool to help you beat the competition.
Smart businesses are focusing more and more on mastering a few key strategies to help their business grow. Organic SEO (Search Engine Optimization), Advertising, and Automated Followup Systems.
1. Organic SEO

The key to successful SEO is to create natural placement in the big search engine by blogging, writing articles, and a web site that solves a problem. Your web site or blog should provide real value to clients.

Your first goal is to provide real content and update your blog or articles consistently. If you can create completely original content, that’s even better. But you may want to borrow ideas and concepts from other sites that rank well on search engines. Don’t just copy the content, of course. Not only is copyright infringement illegal, your search engine results will inevitably suffer as a result.

Focus on providing a solution to your visitor’s problem before writing your articles or blog posts. Before you even begin writing your content, ask “Will this article help my visitors in some way?”. If the answer is “no”, don’t even start writing. When the answer is “yes”, create your content to demonstrate how your can help your visitors. Getting organic SEO results can be challenging and time consuming. Don’t be in a hurry. Be prepared to take some time. Learn a little bit each week and implement your new strategies a little bit at a time. The results can very very rewarding.

2. Advertising

Advertising is the simple act of exposing your offer to your prospects. There are countless advertising resources available including banner advertising, Adwords, Yahoo, Bing, and many other search engines. There are traffic exchanges, link exchanges, safelists, etc… There are countless free and paid resources available. One of my own personal favorites for online lead generation is right here at

Your first step is to decide what it is you want to accomplish with your advertising. I like to focus on online lead generation so I always send any click-throughs I get from advertising directly to a capture page. The capture page is designed to show visitors how I can help them solve a problem. In my case, I show network marketers how they can increase their business via online lead generation strategies. I then offer to share free information in the form of a report that they can request by filling out a form with their name and email address.

Once they have filled out the form, they are in my database and will begin receiving my information. This brings me to the third strategy.

3. Automated Followup Systems

Getting people interested in your offer is just the tip of the iceberg when it comes to online lead generation. Your real success comes through effective followup strategies and this is where followup is critical. I use the AutoResponder system to capture leads from my advertising and then follow up with those leads. I’ve heard from new customers who subscribed to my lists over 3 years earlier. They continued receiving my information and when they were ready, they already felt comfortable doing business with me.

By focusing consistently on Search Engine Optimization, Advertising, and Followup strategies, you can begin building your business for long-term success with online lead generation.

About The Author:


Brian Rooney is a home based business professional since the year 2000. He enjoys playing bass in the Houston area and teaching people around the world how to build their own home based businesses.

Find him online at


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Home Based Business – Does It Make Sense

Are you considering a home based business for yourself?

thumbs125x125You are not alone. Many people around the world are looking at the possibility of starting a home based business. While you are reading this article, people all over the world are looking for that unique home based business opportunity, checking out home based business income, verifying home based business statistics. They may not be looking for an actual home based business but may be more interested in some sort of home based job where they still have a boss but may be able to telecommute, come in to the actual office less frequently, have more “flex time” or any number of other possibilities.

There can be no doubt that working from home is becoming more and more popular. The question for you may simply come down to why you want to work from home and what you want to accomplish. If your goal is to simply have a little more free time with the family or a little more autonomy in your regular job performance, you may want to look in to simply finding a way to work from home with your regular job.

Or you may just want to supplement your existing income by taking on a side business you can run from home in your part time.

Of, if you are like me, you may want to run your own business from home, stop reporting to any sort of boss, and put in the work required to attain the level of income you desire for yourself.

Running a home based business can also qualify you for additional tax deductions that would not be available to a regular employee. Ask your tax professional for advice, but many people find that the tax benefits alone make it worthwhile to start up at least a part-time home based business.

The important thing is that you first understand what you want to accomplish. Then decide which model will help you achieve those goals for yourself.

If you are interested in learning how to start your own home based business, you may want to review our listings by industry here: Home Based Business Industries

If you already have a home based business and you are looking for tools to help you build your business, you may want to take a look at our tools listings here: Home Based Business Tools

I want to encourage you to take your time, do your research, and ask questions before you make any decision. Running a home based business can be challenging but when it’s done right, the results can be very rewarding.

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Why I Advertise on Facebook

Facebook advertising is a hot topic. Some folks say it’s a waste of time. Some folks say it works. Some folks say they hate seeing ads on their Facebook pages. Others find Facebook ads to be helpful.

BrianRooneyPersonally, I have seen some helpful ads on my Facebook page and I’ve seen some that make me scratch my head. That’s pretty much how it works across the board. It’s no different for television ads. I think some are great. I think some are annoying. And I still watch TV. I still use Facebook, too.

Like most folks, I use Facebook for a few reasons. I enjoy being able to keep up with friends, family, past relationships, new relationships, etc… I like talking with my fellow musicians and fellow entrepreneurs. I like letting folks know where I am playing next with a local band. I also use Facebook to do some business. I may be chatting with distributors, answering questions, etc… and I … wait for it … Advertise on Facebook.

Why do I advertise on Facebook? Facebook has 1.23 Billion users.

That pretty well sums it up for me. I want to reach people so I can do more business. A lot of people are right there on Facebook. Are they all potential customers? No. But a lot of them certainly are. So I put some of my advertising budget in to action going after those folks that fit my customer profile. When they are on Facebook, some of them see my ads. And some of those click my ads. Then they join my lists and we start the follow up process.

When considering where you should advertise, ask this question: “Are my potential customers there?” If they are, look at adding that resource to your advertising.

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The Boring Way To Make Money From Home

I’ve made my living online since the year 2000.

BrianRooneySince that time, I have seen a lot of companies come and go. Almost daily, I still get approached by someone who claims to have the latest and greatest shiny new marketing thing that is going to make me an overnight success. I can’t help but chuckle at some of this stuff because my own “overnight success” story took several years to work out. I often think of how these folks are distracted by what I call the “SOS Syndrome”. In this case, “SOS” stands for “Shiny Object Syndrome”.

A lot of folks get caught up in the idea of coming up with something “new” or “sexy” or “shiny” or “exciting” and they get distracted the spinning logos, flaming headlines, and a lot of stuff but they seem to forget the basic core principle of creating online success. What I want to do with this article is share my own experience with what I do to make money online. The reality is that it isn’t all that “sexy”. It really isn’t all that “exciting”. Sometimes, I get bored with what I’m actually doing but then I remember that consistently taking these boring little steps are EXACTLY what allows me to live a lifestyle that I am blessed to enjoy.

Building an online business gives me the freedom to take the time to enjoy life along the way. For as long as I can remember, I have asked, “What is the point of making a living if you don’t actually have a life?”. I think we can all agree that there is more to life than just paying bills and waiting to die.

My motivation started years ago when my kids were very young. Remember: I had FIVE kids and they all liked to eat every single day! My wife and I liked to eat, too. We enjoyed having cars to drive, a roof over our head, and the occasional date night when we could find a baby sitter. Of course, all that stuff costs money, right?

The traditional job was certainly one way to make money and I had a few of those working. The problem for me was that I would work these jobs all day. Like many other, I was working a lot of hours, getting my check, using that money to pay the bills, and then wondering how I was going to make it through the rest of the month. And to make matters worse, I wasn’t able to spend any time with my family. I was always out working so I was missing the moments that never come back. I missed some of those first steps, first words, first dance, first sporting event. It was, frankly, depressing.

So I started my journey.

Like most of us, I made a lot of mistakes along the way. I lost money on a few projects. I made money on a few projects. Along the way, I was able to learn more and I got better and better at this online marketing thing.

I have been spending some time thinking about how to best explain what it is that I do and I’ve basically broken it down to a few steps that I believe any of us can do if we are ready to learn a few things and then take consistent steps.

The first step is to actually have something for your business to sell. 

There are literally countless things you could do. You might create your own products or services. You might sell someone else’s products or services. You might get involved with a network marketing company. It doesn’t have to be complicated. You simply need something that others are looking for and willing to purchase.

If you are offering your own products or service, you will need a way to take orders and deliver the products, of course. That’s pretty simple, these days. Companies like Paypal make it very easy to accept online payments. A lot of companies offer ways you can take credit cards using your smart phone or tablet.

If you’ve already got a product or service, congratulations. If you are looking for something you want to offer, take a look at some of these opportunities listed by Industry to see if you find something that appeals to you.

The next step is to get a system that lets you generate prospects online.

This may be the biggest weapon any successful internet marketer uses effectively. They are called AutoResponders and I believe no business should be without one. I use my own AutoResponder service to generate online leads and then follow up with those leads to convert them in to customers.

My AutoResponder service includes what we call a “Capture Page”. This is simply a single web page that I am able to promote. When people visited my Capture Page, they are able to join my list by giving me their name and email address. When they do, that information goes in to my marketing list and I can follow up with them over and over again.

Any time I want to sell more, I send my offer to my prospect lists. Quite often, I’m seeing sales come in within minutes of starting my email marketing broadcast.

The last step is to promote the offer online.

Now that I have my AutoResponder Campaign and Capture Page set up, I focus on promoting my capture page. I advertise right here at, of course. Who wouldn’t want to advertise their business online while generating an additional income stream in the process? I run banner ads and text ads on various advertising resources. I run ads on traffic exchange sites, classified ad sites, Google, Facebook, etc… and I do this a LOT. Not every campaign I run is successful. Some of my campaigns actually fail miserably. So I make some adjustments to my ad copy, banner design, etc… and I run the ads again.

And this is where things can get boring. There isn’t anything “sexy” or particularly “fun” about running ad copy, testing results, and running more ad copy. Sometimes, it’s just boring. Some days, it’s just frustrating when the results aren’t coming in like I would prefer. Those days can be tough.

My big challenge is remembering to the those boring little steps every single day.

But when I get it right, the results are pretty exciting. Who doesn’t enjoy getting notifications that they just made another sale? And so that gets me excited and I run some more ads! Frankly, it sure beats working for someone else on a schedule they determine for what they are willing to pay.

That’s really all this internet marketing stuff comes down to.

  1. Have an offer.
  2. Have a way to present your offer.
  3. Promote your offer.

I know you will find all sort of folks telling you it’s more complicated. And they will be happy to sell you their solution.

Yes, there will be things to learn along the way.  You will make mistakes. We all do. The key, in my own experience, is to keep it simple. Have something people want or need. Find a way to get it to them. Promote your solution. And, of course, deliver what you are offering.

If you are looking for some powerful tools to use in building your lists and promoting your capture page, check out our Tools section for more information.

About The Author:


Brian Rooney is a home based business professional since the year 2000. He enjoys playing bass in the Houston area and teaching people around the world how to build their own home based businesses.

Find him online at


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Why You Should Keep Advertising

I was recently asked why I keep running ads.

BrianRooneyThe person asking had the impression that I was so “successful”, I shouldn’t have to keep running ads, doing promotions, presenting webinars, etc…

I asked them, “Why do you keep putting gas in your car? Didn’t you fill it up already and get to where you needed to go?”. Why do airplanes keep adding fuel to their tanks when they land? Why do we keep eating multiple times per day?

The person that asked me just said, “Yeah. That makes sense.”

There is no such thing as a company that doesn’t need to advertise. Agree or Disagree?


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16 Highly Effective Email Marketing Tips

If you are anything like me, you find yourself constantly wading through a sea of email on a daily basis.

BrianRooneyEverything from work related emails to personal emails, funny emails, nonsense emails was probably waiting for you in your email inbox this morning.

Some of these emails may have come from newsletters you are subscribed to, blogs you follow and businesses whose lists you are on.

And if you are like me, you found yourself quickly putting emails in to three categories:

  1. Emails you deleted without taking a second look.
  2. Emails you opened right away to at least take a quick glance at.
  3. Emails you kept because you want to see what it’s about but just didn’t have time for at the moment.

Some days, you might actually go through and quickly unsubscribe to emails you find annoying or that simply no longer apply to you.

Guess what. Your email marketing subscribers are going through the same process on their end. They are quickly making decisions about the emails they receive, including yours, and they are taking action.

How can you, as a small business owner, make sure that your readers stay subscribed to your emails, open your emails and click through your links to read more? Even better … how can you make sure that your your readers share your emails and newsletters with others and bring even more subscribers to your list?

The key to this sort of success is to become a highly effective email marketer. Before we go any further, let’s be cleat that when I say “email marketer” I do not mean that you become one of those sleazy spam spewing monsters that loads email inboxes with sleazy slimy offers of little to no value. What I mean is that you learn and apply tried and tested principles of successful email marketing that can take your email open rates and click-through rates through the roof.

What I am going to share with you now is 16 Highly Effective Email Marketing Tips can can help you get more from your email marketing.

Tip #1 Get Your Subscribers’ Permission First
Think about it. Of the emails you receive every day, when you get some email offer that you know you did not actually ask for, your first instinct is to delete the message, right? Make sure you are sending email messages to only those subscribers who have actually requested the information.

But when you get emails that you know you have asked for, you are more inclined to read them right away or to save them for future review. Your subscribers are the same way.

Always make sure you get the permission of people to send them emails. Do not add people to your list without permission even if they are past customers or current ones. Direct them to your sign-up page or capture page so they can request your information for themselves.

Tip #2 Pay Attention To What Your Audience Wants
Be sure you actually do your homework before you send out emails
You should regularly be using tools like Google alerts, conduct surveys, participate in online forums and keep an eye on your competitors’ sites to keep in touch with the latest trends.

When you pay attention to and answer the questions your audience is asking, your message are simply more relevant.
This simply means your email marketing message is more likely to be opened.

Tip #3 Have a Specific Purpose
Never start writing an email marketing message without first deciding what it is you want to accomplish.
Why are you sending this email to begin with? Are you wanting to deepen your relationship with your subscribers? Are you wanting to send your readers to a particular page on your web site or blog?
Are you wanting your readers to share the article with their associates? Are you wanting to make your readers an offer?

Be absolutely clear on what you want to achieve before you even start writing your message. If your message is unclear, even if it gets opened, it is highly unlikely your readers will take any action at all, much less the action you want them to take.

Tip #4 Write To One Specific Person
Who is your ideal reader? Write your messages for that one ideal reader.
You should know exactly who would be interested in hearing from you. You should also know who might not be a good fit. Becoming this specific improves the chances of your message resonating with your target audience and your response rate can go through the roof.

If you try to create a message so broad it won’t offend or target anyone in particular, there is a big chance your message will appeal to no one.

Tip #5 Address One Person
Never start an email with “Hi, Friends” or “Hello, Everyone”. This makes your message look like mass spam.
Sure, you are writing to everyone on your big list. Every ready knows this but they still want to feel like you are speaking directly to them.

Be sure to use the merge tokens in your email management program to automatically populate first names. Then, as you create your message, imagine writing it to that one ideal prospect that you want to do business with you.
Avoid group phrases like “As you all know” or “most you already realize that … ”

Tip #6 Stay Consistent
When people sign up to your list, they are basically letting you know they want to hear from you. They are placing their trust in you. Never take that for granted. Never send them content they didn’t ask for. Don’t email too much. Don’t send nothing but promotional emails all the time.

Being Consistent means fulfilling the promise you made to them. Remain consistent in your desire to be of service to your readers.

Tip #7 Create Subject Lines that Beg To Be Clicked
The first step to getting a click-through is to make sure your message gets read in the first place. The key is to create a subject line that makes your readers want to click on it just to find out what’s in the message.

Tip #8 Don’t Deceive Your Readers
Don’t you hate when you click an exciting subject line that capture your interest only to find out that the content doesn’t have anything to do with the subject?

This technique is called “bait and switch” and if you do it, your subscribers will start removing themselves from your list very quickly. They feel tricked. You have violated their trust and they don’t want to read any more messages from you.

Make sure to give your readers what you promised in the subject line. If you want to use ultra-casual email subject lines such as ‘hey’ or ‘I forgot to tell you …” or ‘have you ever felt this way?”, give them content that is personal because this is what they expect.

If you promise benefits or actionable tips in your subject line, then give them that. If you tell them that an offer is about to expire, then this is the information they expect and not a link to another offer.
When writing your subject lines, follow the 4U formula (Urgent, Unique, Ultra-specific and Useful) follow up on the promise for the continued trustworthy relationship.

Tip #9 Avoid Spammy Words and tricks.
You know those emails where people intentionally mask commom spam words or just type use them. These are the messages that typically end up in your spam or junk folder, or they just don’t get through. Pay attention. If you do that same stuff, chances are that your messages are not going to get through.

Tip #10 Create Messages People WANT To Read
Remember that time you signed up to someone’s list, got a confirmation and welcome message and then … silence? Maybe you heard from them again a few weeks later but by then you had forgotten that you ever asked for the information.

Stay in touch with your subscribers on a regular basis. Send them your content as soon as they sign up. This builds your credibility with your readers and makes them more likely to want to hear from you again.
This is one of the great benefits of using an AutoResponder service. You can schedule several messages in advance and let the system send them out automatically. This helps keep your brand in front of your subscribers and helps build your reputation as a dependeable resource.

Tip #11 Stay True To Your Brand
Your email message doesn’t have to be extremely fancy but should look and feel like your web site or blog. If you have a logo on your site, include the logo in your email marketing template. This helps your ready feel like they are dealing with someone who is professional and reliable.

Tip #12 Help Your Readers Reach a Goal
Every message you send should provide some sort of solution or access to a solution for your readers. Your goal should never be to simply demonstrate knowledge or show off writing skills. Focus on your readers’ needs and show them how you can help them get what they are looking for.

Tip #13 Keep Your Message Relevant
If your subscribers joined your list to learn more about gardening, don’t send them information about binary stock trading options. Keep your messages focused on the content that made your readers subscribe to your list in the first place.

Tip #14 Have a Clear Call To Action
Your message should have one clear goal and that message should include clear instructions. Your message should not be filled with a variety of options but should contain that one clear call to action, whether that is to watch a video, visit a blog post, take a survey, forward your message to their associates, etc… Give them one clear step to follow and make sure that step is easily found in your email marketing message.

Tip #15 Become a Detective
Be willing to experiment with your messages and always check your results. Measure your open rates and your click-through rates. This is how you find out what is working and what isn’t working for your email marketing.

When you find something is working, keep doing it and never stop testing. Perfection is probably never going to happen but one of they keys to success is continuing to make improvements as you learn more.

Tip #16 Care About Your Readers
If you want to experience outrageous success in email marketing, find a way to let your readers know that you care about them. How can you make them smile? How can you help them solve a problem? How can you help them learn a new tip or trick? When your readers feel that you care for them, they are more likely to open and read your messages. The more that happens, the better your chances of success become.

What other tips would you add to this list?

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