Online MLM Lead Generation

online mlm lead generationIf you’ve been around MLM or network marketing for any length of time, whether you are a seasoned professional or a complete rookie, the challenge is always the same: Finding people to talk to. When you signed up, you got excited about your opportunity. It “just made sense” or it was “incredibly exciting” or “everyone needs it” or “how could anyone say ‘no’?”. We’ve all been there. And then reality hits us. We find that folks aren’t interested. Or they know a guy who tried one of those things once. Or they are stuck in the 70’s and keep using the “pyramid” argument. You may try to help them understand what they’re actually talking about but the end result is typically the same. They stay in their mind space and you are still looking for someone to talk to.

So we look at what the other successful MLM professionals are doing and we start seeing things like:

  • Make a list of friends and family.
  • Throw high pressure home parties.
  • Attend hotel meetings.
  • Approach strangers who are dressed well or drive nice cars.

After a while, we see why most people quit on the MLM industry. These tactics are high pressure and here is the really important part: Most people simply are  NOT going to do this stuff!

I do talk to people but it’s really very conversational. I might tell them about my business or they might ask and I simply reply. It’s easy to find out if they want to know more.

What changed things for me was when I found a strategy to help me with online mlm lead generation. You see, while most of us are chasing down friends and family, there are a LOT of people going online actually LOOKING for ways to make money from home. They see web sites and blogs like this one that offer tips, advice, strategies, and … advertising.

The way it works for me is that I run my ads online. I run ads on Facebook. I run ads on Traffic Exchanges. I do email marketing. I run ads right here at Why do I do this? Simple. People are LOOKING for ways to supplement their income or replace their income and I want them to be able to see my information.

There is no real “magic” to it. When people see my ads, they make a decision about whether or not they want to learn more. If they don’t, they just move on. If they do, they click my ad. In my case, when they click my ad, they are taken to a capture page where they can request free information. In exchange, I ask for their name and email so I can follow up with them.

My followup letters are constantly sending them information and inviting them to get back to me with any questions. Sometimes, I may get a few emails back and forth, a Skype conversation, or even a phone call. My goal at that point is to build a rapport with my prospects and help them make a good decision for them and their family. Sometimes, folks just sign up without me ever talking to them. But I find that building a rapport with your prospects helps you better support them and show them how to build their business with you.

Online MLM Lead Generation isn’t a magic button. It’s simply a powerful strategy that you can use to reach out to people who are actively seeing out information about working from home.

Used effectively, you can put this strategy to work in your own home based business to generate online mlm leads and build your business alongside of other more traditional strategies.





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Can a Home Based Business Make You Rich?

BrianRooneyThere are some fairly crazy ideas about home based business floating around. I was enjoying brunch with someone recently, who asked, “Do you know of any network marketing deals that you don’t have to work to get paid?”. I laughed a little and just said, “Of course not.”

I don’t know of any business, whether you are talking about home based business, traditional business, network marketing, internet marketing, etc… where you can get rich without actually working.

I think some folks got the idea that “home based business” somehow translates to “instead of working”.

What it really means is that you are probably going to be working harder for yourself, from home, than you ever worked for someone else. And the best part is that you won’t even care. You’ll be happy to put in those extra hours because you will be doing something you are personally passionate about.

Recently, I pushed myself back from my desk at around 1am after putting in a rather long session in my own home based business. I had to chuckle at the folks who think that working from home means we are not actually working. Show me a successful home based business operator and I will guarantee you that person knows how to put in the extra hours to make their dreams a reality.

So, can a home based business make you rich? Sure. It can happen. It does happen. But it’s not a guarantee.

Understand: There Are No Guarantees of Success in a Home Based Business!

But there is an opportunity for success. That success may be about being able to spend more time with your family. That success may be about creating a 5 or 6 figure monthly income. How you define that success is up to you. And it is a possibility. But it is not guaranteed.

So why bother with a home based business?

Does a traditional job guarantee you financial freedom? No. In fact, I have met exactly 1 person in my life that was able to create a level of financial freedom as a W2 employee. He invested wisely and lived well below his means. But everyone else I know, and many of the reports I read, indicate that the odds of financial freedom from a traditional job are virtually zero. But folks will hold on to that job because they have been told that it is  “guaranteed income” … right up until the time they got laid off.

With a home based business, you have the opportunity to create financial freedom for yourself. I’ve been very fortunate to meet and learn from some very successful home based business professionals.

Does a traditional job allow you more time with your family or take time away from your family? When I had a job, it was a great job. I loved the work and I was paid well. But I never saw my family. For me, that was a bad trade. My own philosophy goes something like, “What’s the point of making a living if you don’t actually have a life?”.

One of my big motivators for starting my home based business was that I wanted to be with my family more. Today, the kids are all grown and many of them are working on their own home based businesses. That makes me smile as a dad. They learned that a traditional job may help keep the lights on but it won’t help you get free.

Now there are times where I will still put in some crazy hours. My friends get it. I’m a man driven by my passions and goals and I genuinely enjoy putting time in to my home based business. I’m not afraid to work. The rewards can be outstanding!

But there are also times where I may decide to sleep in, take a trip, go spend some time doing a bunch of nothing or working on music. The fun comes from having the choice. No traditional job ever gave me that choice. Starting my own home based business gave me the opportunity to create that choice.

I’m glad I took the plunge.

Maybe you found this article because you are looking for an opportunity for yourself. Perhaps one of the ads on this site will get you started on your journey. My advice is to check out the listings you find interesting and ask questions of the advertiser. Are they getting the results you are looking for? Can they teach you how they did it? Will they work with you to help you create the same results for yourself?

I can’t say that a home based business is for everybody but it has been one of the best decisions of my life.

I wish you success in your journey.

Brian Rooney



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Network Marketing Without Bugging Friends and Family

Network Marketing with Brian RooneyNetwork marketing is  a growing and often misunderstood business model. A lot of network marketing people still don’t understand why so many people avoid the industry. Even worse, they don’t seem to understand that they are part of the problem.

How many times have we seen, experienced, or even participated in a “meeting” where we were invited for dinner and then discovered that we had just been set up for a business presentation?

How many times has someone asked for our “opinion” about a business idea and we discover that they are really just trying to force a network marketing pitch down our throats? How many times have you been the one asking for the “opinion”?

I love this industry. I’ve been a full-time network marketing professional since 2000. I was part-time for a number of years before that, and believe me when I tell you, I probably did all those things and more. I had learned all sorts of ways to trick and manipulate people in to letting me pitch my network marketing “deal” to them. I have always been a  “people person” and I love talking to people. But it took me a while to figure out that the vast majority of people simply are not like that.

Do I still talk to people? Absolutely! But I’m much more “laid back” about it now. I like to strike up conversations with people about their jobs, family, etc… and the opportunity usually comes around for me to tell them what I do for a living. When asked, I will typically say something like, “I teach people how to fire their boss and create a life they love”. or “I teach people how to fire their boss and work from home”.

The responses range all over the map.

Some look at me like I just started speaking some new language they’ve never heard. They aren’t ready to talk more about it so we move on to another topic.

Some look at me and say, “Man, I wish I could do that.” and I say, “I’d be happy to show you”.

Some look at me and ask, “How does THAT work?” and I say, “I’d be happy to show you.”.

Depending on their response and where we are, I may ask more questions or set up a time for us to talk more later. This doesn’t mean they join me every time. Many times, I hear “no” or “not yet”. That’s fine. I just look for folks ready to have the conversation. Many of them will join later when the time is “better”. I don’t worry about that. I just keep having the conversation.

See how much simpler that is? It’s so much easier to talk to someone that WANTS to know more. I’ve got a lot of friends who are not involved with network marketing, at all … friends who are involved in other network marketing companies… and friends who are involved with my network marketing companies with me. We all get along fine and they even invite me to dinner (no presentations allowed).

This does not mean I don’t invite people to discussions, presentations, etc.. I just don’t try to manipulate them. I let them know that I have something I’m very excited about and I’d like a few minutes to talk it over with them. They can say  “no”. Again, I don’t get too caught up in whether or not they want to hear. I am just trying to find out IF they want to hear.

One of my other favorite strategies is to advertise online on sites like this one. Like you were probably doing when you found this article, there are a lot of people who are looking for information on network marketing, home based business, working from home, etc… Like you, they find this article from ads, links, or search engine results. Did you notice the ads that appear on this page and the other articles on this site? So do they. When a particular ad grabs their interest, they can simply  click the ad to learn more.

If they click my ad, they will typically get taken to a page that offers to share information in exchange for their name and email for follow up. From there, my automated system takes care of sending follow up messages, video presentations, and sharing basic information. The letters I send out invite them to get with me directly for further questions. By the time I hear from them, they have seen the information and usually just have a few questions or maybe they just want to know I’m a real person.

I won’t spend any time trying to convince you that my way is the “best” way. There are network marketing professionals who do very well with traditional approaches and others who do well with online marketing strategies like mine. There are plenty who do well with a combination of traditional and online network marketing strategies. The one that will work best for you is the one that you will do consistently.

If you’d like to know more about advertising with us, click here.

If you would like more information about network marketing in general, click here.

We are glad you stopped by and hope you check out an offer or two from some of our advertisers, as well!


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Why I Love Residual Income

BrianRooneyThis isn’t going to be one of those ridiculous wealth stories about fast cars and big houses. I’m a big fan of all that, of course, but this post is going to dig more in to the hard cold realities of life and why I truly believe residual income is the best sort of income to work on.

I want to be clear that I honor any hard working individual, regardless of their chosen profession. From blue collar workers to white collar executives, it takes all kinds to make the world go ’round. I do believe that it just makes good financial sense for everyone to develop at least one stream of residual income. That may be from investing, real estate, a home based business, song writing, royalties, etc..

If you are not clear on what I mean by “residual income”, what I mean is an income stream that continues month after month or even year after year long after the work has been done.

Linear income, on the other hand is income that is earned as a direct result of labor and is either measured by the hour or by the result but when the work stops the income stops.

Personally, I have both types of income. When I play music, either at a club, concert venue, or studio, I am being paid only while my bass is plugged in and I am playing. When the gig or session is over, I get paid and that income stops. That is my linear income stream. And I love playing music. I hope to continue playing for many years.

My residual income streams, however, are based on internet marketing using the network marketing model. I introduce people to products and services that can help them achieve their business, personal, or financial goals. I make that introduction once and am paid every time those customers do business, whether monthly, daily, or weekly. I have some sales I made 15 years ago that still pay me to this day. That’s a beautiful thing.

I’m not going to get in to how much money I make. I’m not a fan of income claims. Some years have been amazing and other years have been a little more “lean”. I’ve got big goals and an moving in that direction and my goals are based on my own desires. Some will view my goals as too lofty while others may think I’m not setting my goals high enough. Let’s just say that I  have set the goals that work for me and I am excited to be taking steps to make those goals my reality.

So let’s dig in to why I love residual income.

Of course, as a father of 5 children, I loved not having to punch someone else’s clock. I enjoyed the freedom of being able to be involved in the lives of my kids. From the simple options to spend a day at the park to big family vacations, we enjoyed life together. As a father, I will never have to look back and wish I had been there for my kids. During the fun stuff and the inevitable hard times, I was able to be there with and for them. We still enjoy a wonderful relationship together to this day. Residual income is a big part of what made that possible.

When my wife was with us, we enjoyed our days together. Whether we were running away for a quick lunch date, escaping for a 2-3 day “staycation”, or running off to Vegas or Florida for a week, we were able to enjoy life and be present with one another. “I have to go to the office” was not a phrase we used. I might be working late at night some days but I was always able to be with my wife. When she became ill, I was able to stay by her side. I never had to leave her to go to the office. Nobody was ever able to say, “You can’t take any more sick days” or “If you miss any more work, we have to let you go.”. I told my wife she would never face a doctor visit, chemo treatment, or radiation treatment without me by her side. She never did. When I lost my wife, even amidst all the grief, I was so grateful to know that we lived life together. We didn’t make excuses. We enjoyed our journey. Residual income is a big part of what made that possible.

Recently, I had a bit of a health struggle, myself. I experienced what amounted to a mini-stroke. For a while, I couldn’t play bass. I could barely write. I was scared. I am mending quite well. I’m starting to play bass again. I can write a little better, each day. Music is becoming a part of my life, again and I am very grateful. Through it all, the residual income streams just keep coming in.

I didn’t have to call any bosses to ask for time off or explain why I couldn’t take a shift. I did arrange for some great bass players to cover a few gigs for me.

My linear income stopped for just a bit.

My residual income didn’t even slow down.

I’ve still got some big goals. And I have the time, freedom, and opportunity to pursue those bigger goals. One of the things I love most about residual income via network marketing is that I can work on leveraging my time and efforts to achieve those goals. That option isn’t really available through traditional linear income.

Just something to think about!


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Frequently Asked Questions

How Many Text and Banner Ads Can I Have?
How Do I Set Up Text Ads?
How Do I Set Up Banner Ads?
Why Do I Have To Upload A Banner?
How Do I Reactivate Expired Ads?
Can I Reinstate a Terminated Account?
Where Are My Ads Seen?
What are Clicks and Impressions?
Why Do The Total Impressions Change?
Why Was My Ad Control Panel Deleted?
Why Were My Ads Deleted?
How Do I Know Which Ad Category To Use?
Why Is There No Business Opportunity Category
How Do I Change My Subscription Payment?
How Do I Change My Account Details?
How Do I Cancel My Account?
How Do I Create My Ad Control Panel?
How Do I Access My Ad Control Panel?

Q: How Many Text and Banner Ads Can I Have?

A: You can run UNLIMITED Text and Banner Ads with your advertising account. NOTE: “UNLIMITED” means there is no limit to the number of ads you can run in your account.

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Q: How Do I Set Up Text Ads?

A: Log in to your account. Click “Video Example – Text Ad”.

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Q: How Do I Set Up Banner Ads?

A: Log in to your account. Click “Video Example – Banner Ad”.

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Q: Why Do I Have To Upload A Banner?

A: utilizes the Amazon S3 to provide redundancy
in serving your banner advertisements as well as a failover provider in
the event of any unexpected hardware failure at our data center.

This also helps prevent issues in the event a remotely located banner
image, server, or hosting account fails for any reason.

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Q: How Do I Reactivate Expired Ads?

A: Log in to your account. Click “Video Example – Reactivate Ads”.

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Q: What Are Clicks and Impressions?

A: An “Impression” means your ad was displayed somewhere in our network.
A “Click” means someone clicked your ad to go to your URL (web page).

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Q: Why Do Total Impressions Change Daily?

A: The total impressions will flucuate throughout each day and from day to day as the flow of visitors and total number of available ads changes throughout the day. Our service continues to make your ads available to those visitors 24/7.

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Q: Can I Reinstate a Terminated Account?

A: Due to our daily payouts, we are unable to reinstate an account once it has been removed from our system. You do have the option of opening a new account.

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Q: Where Are My Ads Seen?

A: Your ads will be displayed throughout our entire network including here on this site and other sites within our network. For proprietary reasons, we do not publish the list of other publisher sites within our network. You can check our Alexa rankings and reach number here:

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Q: Why Was My Ad Control Panel Deleted?

A: The most common reason for us to delete any Ad Control Panel is because the advertiser has placed ads in the wrong category. While we do understand that mistakes can happen, our goal is to keep the site clean and focused so that there is a strong value proposition for advertisers and visitors. If your Ad Control Panel has been deleted, the solution is to recreate your Ad Control Panel and take care to place your ads in the proper category(ies).

How To Select The Right Category

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Q: Why Were My Ads Deleted?

A: We purge all expired ads from the system within a few days in order to keep ads current and relevant. If you do not reactivate your expired ads within a few days, they are removed from the system. You can recreate any ad at any time in your Ad Control Panel.

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Q: How Do I Know Which Ad Category To Choose?

A: Answer this question: What Do I Actually Sell? If your product or service is a beverage, you would select “Beverages”. If your product or service is cosmetic based, you would choose “Cosmetics”. Select the Category that most closely matches what your product or service actually is.

How To Select The Right Category

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Q: Why Is There No Business Opportunity Category?

A: Every category we have is related to business opportunities. Select your category based on the actual product or service being offered by your company. If you are not sure, select “Miscellaneous” or email our support team for clarification. Do not just send a URL. Let us know What the PRODUCT or SERVICE is that you offer.

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Q: How Do I Change My Subscription Payment?

A: Log in to your back office and click “Support / Common Questions” for those instructions.

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Q: How Do I Change My Account Information?

A: Log in to your back office and click “View / Edit Your Contact Info”. If you change your password, you will need to completely shut down your browser before you can log in again.

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Q: How Do I Cancel My Account?

A: Log in to your back office and click “Support / Common Questions” for those instructions.

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Q: How Do I Create My Ad Control Panel?

A: Log in to your account. Click “Create My Ad Panel”.

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Q: How Do I Access My Ad Control Panel?

A: Log in to your account. Click “Access Ad Control Panel”.

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Online Advertising for Lead Generation

online advertising for lead generationNetwork Marketers are often asking me where to buy leads. My answer is always the same:

Nowhere! Generate your own leads!

I have seen so many “Lead deals” come and go over the years, I’ve lost count. In my own experience, buying leads is pretty much the same as opening up the white pages in your local phone book. Not everybody is wired for that kind of prospecting. It’s tough to make all those phone calls. Even if you buy “good” leads (whatever that means), you are putting yourself in the position of calling them and trying to get them to focus on your pitch with you. Does it work? Sure. I know people who have built massive downlines buying leads and/or cold calling. But for my own preferred way of doing things, I prefer online advertising for lead generation.

Now, I want to be clear with you about my own results with online advertising for lead generation. I’ve been doing this online marketing thing since the year 2000. I’ve made a rather comfortable living doing it and I don’t have to chase down friends and family to build my network marketing business. I own two online companies. Online advertising has played a huge role in how these companies have been built. As a distributor for a network marketing company, online advertising played a big role in helping me qualify for a Mercedes Benz bonus. So yes. We can safely say I believe in online advertising in a big way.

There are a few keys to successful online advertising that I think I should be clear about.

Advertise Where Your Prospects Are. As an example, if you are selling cat and dog treats, it makes sense to advertise where you might find cat and dog owners. If you are selling fishing gear, make sure you are advertising where fishermen (and fisher women) can be found! I am a big fan of home based business and network marketing, so I make sure to run my ads where they are likely to be seen by network marketers and home based business enthusiasts.

Show Benefits Early. Advertising is an interruption. People are visiting web sites, blogs, articles, etc… to learn more about something they are interested in. Your online advertising is going to be an interruption so you need to be sure your ad shows a benefit right up front. If you are using banner ads, make sure your ad captures attention and lists a benefit right up front. If you are using a text ad or link, make sure the headline and/or copy show a benefit that your prospects will want.

Use a Lead Capture Page. Remember that part about online advertising being an interruption? If you ad successfully gets a visitor’s attention enough that they click your link or banner, you’ve got just a few seconds to get and keep their attention once they get to your page. Remember, they are probably moving away from their goal or reading an article, watching a video, or playing some sort of game to see what you have to offer. So it just makes sense to hit them with a few strong benefits and offer to send them more information. They can fill out a quick form and get back to what they were doing. They can (and usually will) review your offer later. Plus, when they are added to your list, you can follow up with them via email. In my own experience, this has been a very powerful way to follow up with prospects and convert them to customers. If you do not yet have an autoresponder system, I recommend you review some of our autoresponder listings for some options you may find useful.

Be Consistent. The biggest mistake I see people make when they are new to online advertising is that they expect instant results. When you see someone that is talking about all they did was run a few ads and the sales started pouring in, you are usually seeing someone who is being dishonest OR they are someone who has been doing online advertising for a long time so they have experience and credibility. Start slow. Test your results. Do what we call split-run testing, and make changes. As you see results, you can begin to increase your ad coverage and your ad budget.

Now I should mention that I also do talk to people in person. I’m a social guy and I like talking to folks. So I will prospect while I’m running around town.

One of my favorite things about online advertising for lead generation is that when someone is responding to my ads, they are coming to me for more information. There is no pressure on my part. I am simply replying to people that are saying, “Tell me more about your offer”. That makes everything so much easier for me.









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How The Online Ad Network Works

Here is a fairly straight forward explanation of how The Online Ad Network works and how you can win when you join our team:

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Online Advertising – Get Real Value

online advertisingRecently, someone asked me what makes advertising with The Online Ad Network such a great value. It’s a fair question so I thought I’d take a moment to break it down for those who may be wondering the same thing about why you should consider us as part of your online advertising strategy.

To begin with, there is no debate about whether or not it is a good idea to advertise. Businesses that don’t advertise don’t stay in business. And online businesses should definitely be doing online advertising. The key or any advertising, including online advertising, is to get people to visit your web site. And there are a number of ways to do that, including safe lists, traffic exchanges, ppc sites, Facebook ads, etc..

Compared to sites that offer incentivized clicks, such as traffic exchanges and ppc sites, online advertising on sites like ours gives you the opportunity to attract targeted hot prospects.

Think of it this way: You can get basic traffic generation pretty much anywhere. I use traffic exchanges and ppc sites myself. But the thing to keep in mind when you are using sites like those is that the person visiting your site may or may not be interested in what you are actually offering. They are most likely clicking a link so they can earn a credit on a traffic exchange or pick up a little bit of cash from a PPC site. Now, that doesn’t mean that you should not use traffic exchanges or ppc sites. Again, I use them myself. My offer has such a broad appeal and the folks on these types of sites are fairly likely to want to use my services so it makes sense.

I’m simply pointing out the difference between that sort of traffic and the type of traffic you can get when you focus your advertising on sites like ours.

When someone clicks your ad from within our network, they are specifically visiting your site to learn more about your offer. We don’t do “incentivized” clicks. So, when someone clicks your banner ad or text ad here at The Online Ad Network, you know their only interest is in learning more about your offer.

I recommend that you definitely take advantage of traffic exchange, surf exchange, and ppc sites where you can. I also highly recommend that you put at least a portion of your advertising budget into advertising here at The Online Ad Network.  You won’t be worried about earning credits or spending time clicking sites you don’t actually want to see. Your ads will be displayed throughout our network and will show in all of our articles. You will know that when someone clicks your banner or link in our network, they are definitely interested in learning more about your offer. That is a hot prospect and we can all use more of those in our businesses!



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Online Advertising Funnel – Which Do You Prefer?

BrianRooneyI keep seeing a disturbing trend showing up that is really starting to bother me. There are a lot of people out there that think “online advertising” simply means you throw up an ad and then money just starts flowing in to your accounts.

I can understand it to a degree because it seems like a lot of people are making it look that way. I think it’s important that we take a moment to understand what advertising really is.

The simplest way I can explain it is to think of “advertising” as “exposure”. Your ad’s first objective is to expose your offer, information, product, service, or benefit to potential prospects. The really good ads we see not only “expose” but “engage” us so that we want to learn more. This is a good ad: The one that engages you in some way so that you want to learn more.

Think about all those billboard ads you see when you drive. Of the dozens or more you may see on your drive, maybe ONE of them captures your attention in some way.

Think about all those direct mail pieces you probably throw away. Direct mail is tough because if the envelope itself doesn’t capture your attention in some way, you are probably just throwing the mail piece in the trash.

Think about those television ads you see when you are watching your favorite shows. Most of the time, you probably mute the TV and/or head to the kitchen for a snack, check your phone for messages, that sort of thing. But every once in a while, a commercial captures your attention because it is funny, crazy, or maybe even interesting.

So the first thing is, of course, to get your ads up and out there so they can expose your offer.

But we can also see that you need to make sure your ad is interesting and relevant enough to capture your prospects’ attention.

The next step is to make sure your ad lets prospects know how to learn more. We call this the “Call To Action”. Make sure your ads include a call to action so that those prospects who are interested will know what to do next so they can learn more. Your call to action might be something like “Call now: 555.555.5555” or “Click here” or “Come See Us Now” …

I’ve seen dead ad campaigns start pulling in strong results with a simple call to action added!

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How To Succeed With TOAN and online advertising…

BrianRooneyI am very excited that you have joined us here at The Online Ad Network (TOAN). I put this system together to help us all accomplish a few simple yet powerful goals:

1) Promote your primary business.
2) Create another income stream.

We have network marketers, affiliate marketers, consultants, service providers and more using this service every single day to advertise their offers. And, of course, we have members getting paid every single day thanks to a simple and powerful pay plan. We are delivering over a million online ad exposures every single day to visitors from around the world.

There is no denying that I am just crazy excited about how we are able to promote our primary businesses AND generate additional income in the process. It’s such a simple concept and I love hearing from our members when they experience success with new leads, more exposure, and affiliate income. Who doesn’t love waking up to a notification that they received a new request from a prospect that saw their ad? And who doesn’t love seeing new income showing up?

What I want to talk about in this article today is just some straight-talk about how to make the most of your account with us. I’m going to give you some straight forward, no nonsense talk about how to succeed with our system. This information can really be applied to any network marketing opportunity, home based business, affiliate marketing system that you are involved with, of course, but I am going to be focusing specifically on what we do here at TOAN and showing you some of the realities and keys to success.

Keys to online advertising: 

Advertising is really pretty straight forward. It’s not magic and will require a bit of thinking, testing, and planning. But when you get it right, the impact on your business can be undeniable. So here are a few articles that I highly recommend you review to help you make the most of your advertising with us here at TOAN and anywhere else you are advertising:

Keys to success with network marketing:

This part may not be so much fun to read for some folks but I want to be clear. If you are going to succeed with any network marketing business, including TOAN, you need to understand a few basic concepts and recognize that some things are going to happen as you build. They happen to us all.

  • Not everybody succeeds. I wholly believe that anybody and everybody CAN succeed in this industry. But far too many people get involved without the proper training and they don’t learn the basic skills that will help them create success. You really do have to enter any network marketing opportunity with the expectation that there will be things to learn. In our case, you should expect to spend a little time learning about advertising by reviewing the articles above, AND expect to put in a little work learning how to get people involved with us here at TOAN.
  • People will quit. Doesn’t sound too exciting, does it? But get used to the fact that people do quit. I will  often have someone ask, “What do I do when someone quits?”. My only answer is always the same: “Wish them well and go get the next one.”. In our case, here at TOAN, I see each cancellation that happens. Part of our process requires that we go through and delete their Ad Control Panel so that their ads stop displaying. Here are the things I see all the time:
    • NO advertising set up. Now, I’m not trying to pick on anyone but if you are going to be paying for an advertising system, it just makes sense to set up some ads. The ONLY way your ads have a chance of working for you is if you set them up. Sounds simple, but we have folks that actually miss this point. Then they complain about “no results”, blame us, and cancel.
    • NO click-throughs. When this happens, a lot of times advertisers will ask me why they aren’t getting clicks on their ads. It’s a fair question, but I’m not the one to ask. This is where we have to get real honest with ourselves and start doing some split-run testing (refer to above articles). I’m not any smarter than the next guy. I will have ads that get zero clicks from time to time, myself. It happens to us all. My only solution is to run some split-run testing which helps me find out how to improve my click-through rates. When I get the ad narrowed down to the format that gets the most clicks, that is the ad I stick with. When ad responses drop off, which they will do, I start testing again.
    • Not everybody succeeds. Some folks are just looking for a quick-fix. It happens. And these are the folks that will quit if they don’t see what they believe to be fast results. A little bit of straight talk: If you do not already have your own lists, good solid credibility and experience, your results will be slower than the person that has spent years building their lists and credibility. When I started, I had no list, no experience, and no credibility. After 15 years as a full-time online marketer, I have all 3 now. It really took me about a year of just grinding it out to build all 3. I knew the year was going to go by anyway, so I decided to spend the year building something that would help me get where I wanted to be. So I just kept moving forward. I learned everything I could and I’m still learning. (That’s a clue). Be prepared to learn new things and grow. Be prepared to lose those that will not learn and grow.
  • People will lie. You will have people make all sorts of promises about how they are going to “blow it up”, “fill your matrix if you …. ” and stuff like that. I’ve heard it for years. In 15 years, every time someone has told me they are going to fill up their matrix, reach the big goals, etc… not one of them has actually done it. The folks that actually build and have achieved some great goals are never spending time talking to me about it. They are just doing it. And they are showing their team how to do it. That is why they succeed.

Now all of that sounds a little depressing. But the key is to simply recognize that this stuff is going to happen and keep moving forward. All we can do is work with and build with those who stay with the system and work with us. I used to spend time trying to convince people to not quit, or just do a little more, or just do this or that … I don’t do that any more. I look for people who are ready to learn what needs to be learned, do what is instructed, and stick with it long enough to get solid results. By doing this, I find myself spending time with people who are actually ready to work with me. It makes things so much easier on everyone involved.

That doesn’t mean I won’t encourage someone to do a little more, try this or that approach, but I only do that when they have shown me that they are willing to do what is being instructed.  You can’t “teach” someone out of their own laziness. But if they are ready to learn and do the work, you can teach them how to go further. One of my own qualifiers for folks is that if they are asking me questions that have already been answered, it usually means they are not being “teachable” and are looking for someone to do it for them. But if they are taking in the existing training and asking for some fine tuning along the way, that’s a different conversation altogether.

My goal with this article is to help you understand that these things do happen to us all. There is no way to prevent them from happening. People are going to quit. They are going to not follow through. They are going to want you to do it for them. My advice is to just focus on building and send your time working with those who are building with you. That and some patience is how these folks became our Top Income Producers.

To make it happen for you, I highly recommend the following article that helps you lock down the keys to success with the TOAN income plan:

Using Math To Create Wealth



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