MLM Prospecting is the key to success in network marketing. To build your business you need to constantly be talking to new potential customers and distributors. As we talk about in our article, MLM Job Description your actual mlm job description is:
To Get Prospects To Make a Decision About
Buying Your Products or Joining Your Opportunity.
It’s really pretty straight forward. If you’re not talking to new prospects, your business is not going to grow. So, what is the key to MLM Prospecting? Top producers often describe it as hunting for diamonds. Diamonds are increbibly valuable, so you don’t need to find a ton of them to become wealthy. In network marketing, it really is the same concept. All you have to do is find a few real, live diamonds. So how do you do that?
There are a number of ways you can do your mlm prospecting.
You may have diamonds right in your “back yard”. They could be your parents, children, siblings, friends, co-workers, your pastor, accountant, attorney, hair stylist and so on. These are the people who make up what is known as your “warm market” because you know them and they know you. The idea is that they would be “warm” to the idea of looking at your opportunity.
Typically, when you join a network marketing company, you make a list of everyone in your warm market and you begin contacting them about your business. Most of the time, this turns out to be a disaster. Why? As a new networker you probably aren’t trained to handle the inevitable questions and objections.
Buying leads is always another option. I have yet to have a good experience when it came to buying mlm leads.
A number of top network marketing producers have built their large networks by using advertising for their mlm prospecting. They place small classified ads in newspapers, business magazines and on the internet. The good ads share a few of the benefits of network marketing such as fire your boss, time and financial freedom, travel, great tax benefits and then directs the respondent to visit a website. Ideally, your site will continue to create curiosity, so that the prospect will move on to the next step: requesting more information by filling out your capture form.
From there, it is much easier to talk to someone that already wants to know more. You can email, message, call, Skype, etc… and build rapport with your prospects as you move forward.
The smartest network marketers are teaching their downline this same mlm prospecting method.
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