Running online mlm advertising is like a billboard for your mlm business. Think about it like this. When you drive down the freeway and see billboards, you aren’t pulling over and placing an order. You just became aware of the offer. But as you drive by, you keep seeing the offer. If the offer is something you are interested in, you keep seeing it. Maybe you make a note to “check it out” soon. You’re busy. You’re working. You’ve got a to-do list that would scare a herd of elephants. But you’re interested.
Maybe you even make a note of the web site or phone number for later. You’re interested. You just can’t drop everything to follow up at this point. Sound familiar?
Then … when you are at home, or at the office, or on your way to dinner, you remember the billboard. You remember the call to action. You think, “Maybe I should check that out.”.
The billboard for your mlm business works pretty much the same way. When visitors come to our web site here at The Online Ad Network they may already be involved with a home based business. They may be thinking about looking in to a home based business. They may be considering making a change. They may be brand new to the entire concept. They may be jaded from previous bad experiences.
The billboard for your mlm business should focus on piquing the interest of our visitors so that they want to click to learn more. When they click, they should be taken to a capture page; not a registration page.
Think about something: Have you EVER in your entire life just seen an ad, clicked the ad, and signed up for a business opportunity? If you did, I’m willing to bet you canceled very quickly or simply took no action. Your prospects are the same way. They want information first. Using your autoresponder to give them that information and build rapport will help set you apart from any competition.
The key to succeeding with a billboard for your mlm business is to be consistent. Keep running your ads. Test your results. Test different copy and call to action to get the best results.
The number of times someone tells me, “Yeah, I keep seeing your ads and have wanted to talk to you for a while.” is way too many to count. This is why I keep my ads running constantly!