If you think that making money online is about convincing people to give you their money, you are going to make it much more difficult than it has to be.
If you think of making money online as getting paid to help someone solve a problem, you will quickly discover why I believe it is easy to make money online.
What truly successful online marketers do is connect solutions and problems. As an example, one of my projects involves showing travelers how to pay less for a trip they are already going to take. I don’t spend any time trying to convince them to take the trip. They already want to take the trip. I just show them how to spend less when they book the trip. I am connecting the problem (The customer wants to pay less) to the solution (we provide a web site that guarantees savings).
This site is another example. The big problems faced by network marketers is finding people to present their business to. A very effective solution is advertising to find people interested in making money from home. Our members use our solution (advertising) to solve their problem (finding people to talk to).
Now, the key is to connect the problems and the solutions effectively. I always advise that our advertisers link their ads to a capture page so that interested visitors can learn more about the offer. This allows you to build rapport with prospects and show them how you can help them solve a problem.
This is why I believe it is actually easy to make money online: I focus on helping people find a solution to the problem they are facing. When I do that effectively, the sales just happen.