MLM Advertising – Pick a Target

Are You Advertising Your Network Marketing Opportunity Online?

How’s that working out for you? Are you getting clicks on your ads? If not, work on your ads. Effective advertising is a combination of art and science. The key to MLM Advertising –  Pick a Target. If you need help writing ads that get clicks, be sure to check out my article: How To Write Killer Ads. And if you really want to take things up a notch, I highly encourage you to learn how to do Split-Run Testing on your ads.

Getting clicks on your ads is only part of the equation. Once you are getting clicks, the next step is making sure you get your prospects to take the desired action.

This brings me to the next question in the process:

What Do You Want People To Do After They Click Your Ads?

If you don’t know, I highly recommend giving it some thought.

Are you going for the quick sale?
Are you going for list building?

MLM Advertising – Pick a Target. If your goal is to get the visitor to make a purchasing decision after clicking your ad, you want to make sure you are sending that visitor to a KILLER offer page. You’ve basically got one shot to get that visitor to part with their hard-earned cash. Your offer has to be HOT, Compelling, and make people click on that order link. Can it be done? Absolutely! I’ve seen people create killer offer pages that made the visitor almost sprain their  index finger from clicking the order link so quickly!

If your goal is to get the visitor’s contact information so you can follow up with them and THEN get the sale, you want to send that visitor to a . Your capture page needs to be compelling enough that the visitor is willing to give your their contact information. Maybe you just need a name and email address or maybe you want to collect more detailed information. The details will depend on your offer, your overall strategy for following up, and how you want to work your sales funnel.

Is one option better than the other? It depends on who you ask. At the end of the day, you have the ultimate decision making power for your business. Personally, I use both. I have some advertising that directs responses to an offer page. And I get sales. I have some advertising that directs responses to a capture page and I collect information from those visitors for future followup.

Regardless of which option you choose, you need to understand that your skill at copywriting and your dedication to follow up will ultimately affect your results. Be willing to invest the time and effort in to mastering both skill sets over time so that you can maximize each option in your advertising.

Use the comment box below to share your experiences with us. Are you focused on just an offer page or just a capture page? Do you use both? Is one more effective for you than the other? Let us know if you got any benefit from MLM Advertising – Pick a Target.

 

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About The Author: Brian Rooney is the founder of The Online Ad Network and and . He has been a home based business professional since the year 2000. Mr. Rooney believes that success doesn’t have to be complicated if you are willing to pay attention, see the clues, and commit to taking action to CREATE success.