The real answer to “Why Do We Advertise” is that we want exposure. Advertising gives us exposure to potential customers and distributors. Pretty simple, right?
Advertising is not a magic button by any stretch of the imagination. But, when we do it right, amazing things can happen in our business.
When it comes to advertising, I see two main groups of people:
Group 1: Those who advertise.
Group 2: Those who do not advertise.
Group 2 typically doesn’t stay in business very long and they usually blame everyone but themselves. They blame the economy. They blame their upline. They blame their downline. They blame the company. Somehow, they never connect their lack of advertising to their lack of success.
Group 1 can really be broken down in to two other groups:
Group A: Those who advertise well.
Group B: Those who do not advertise well.
Group A wins consistently. They are constantly reaching out to expose their offer to more and more people. They conduct split-run testing to make sure their ads are effective. They know that there is more to effective advertising than just slapping up a banner or some text and hoping for the best. They track their results, make changes, and work on giving themselves the best shot at advertising success. The ads they run go to a capture page so they can build their list of prospects and follow up.
Their ads focus on answering a question, solving a problem, inviting potential customers to learn more.
Group B is frustrated. They run ads that are nothing more than the company name. Their ads make ridiculous claims that they can’t back up. Their ads go to a registration page instead of a capture page.
And this group asks, “Why do we advertise?” because they believe advertising doesn’t work.
This is an important distinction: Poor advertising doesn’t work.
Make your advertising count!
Focus your ad on how you can help your customers solve a problem.
Focus your ad on how you can help your new distributors create income.
Focus your ad on THEIR needs; not your own.
Have a clear call to action.
Have your ad connect responses to a capture page so interested prospects can request more information.
When you do advertising right, the answer to “Why do we advertise?” is answered by, “Because advertising works!”
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Results for those who do not advertise are absolutely predictable; nothing happens.
There are also 2 categories of those who do advertise … at least in the world of online advertising … those who use paid advertising and those who use free marketing. I use the term “Free marketing” rather than “free advertising”, because free techniques that actually work tend to NOT be advertising. Free techniques that work tend to be articles, blog or social media posts, etc. that actually solve (or point to a solution) for a real problem or they create a desire.
The difference between Paid and Free (besides the cost) is paid advertising tends to produce fast, testable results (often with a short lifetime) while free marketing tends to be slower and lives longer.
Either way, the key to success in advertising is putting the right ads in front of the right audience. This factor has been the key to my success with The Online Ad Network (TOAN).
For your unlimited ads on TOAN to perform, you must consider the audiences served by the TOAN banner ad distribution.
My focus has been on building my TOAN referral network. My initial success on building a TOAN referral income was based on my own system for marketing TOAN. But just this month, I released a brand new program that uses TOAN to revolutionize affiliate marketing, CPA campaigns, and PLR campaigns.
I’m curious whether you think this new program considers the appropriate audience. Click my link and watch the free video, get the free download package if you want, and then comment below to let me know what you think 🙂
Promoting anything requires consistent and daily effort. think of your marketing as the fuel needed to run a vehicle, without fuel your automobile is simply sitting still, no matter how pretty it mat be, it MUST have fuel. The type of fuel is highly important also, it amazes me how many people continue to believe that they can run their fancy auto on FREE fuel water downed fuel. Sure it will allow you to move your car, but, in the long run, that fuel WILL ruin your motor…. Pay for Premium, it’s well worth it!
It’s so important to use a capture page in your ads to build your list, instead of the company sales page. I couldn’t agree more.