MLM Advertising Mistakes Can Be Expensive
MLM Advertising definitely works. That’s why we see so many people doing it. But it makes a difference how you do it. Do it right, and you can expect to be generating new leads of people that actually want to know more about your business. Do it wrong, and you could be wasting time and money without getting results that are so important to your business.
Let’s take a little time to look at some of the biggest mlm advertising mistakes, and more importantly, how to avoid them:
Advertising The Company Name
Many companies prohibit the use of their name in advertising. But beyond that, advertising based on the company name works against you because the people that know the name already think they know the company and the people that don’t know the name have no attraction to learning more.
Solution: Advertise a BENEFIT provided by the product or service your company offers.
Advertising an Enrollment Page
On my big list of mlm advertising mistakes is when I see people promoting an enrollment page. If someone does click the ad, they are greeted with a registration form. No information. No benefits. Just a “join now” page. Why would anyone fill out the form?
Solution: Advertise a capture page that offers a strong enticement for visitors to give you their name and email. If they are interested, they are much more likely to give you that little bit of information to learn more.
Advertising a Sales Page
There is some room for debate on this one, but my experience is that when you are adverting a sales page, you are giving yourself one single chance to convert that web site visitor in to a sale. This almost never happens. If your sales copy is absolutely amazing, it might work better for you, but why take that chance?
Solution: Advertise a capture page that offers a strong enticement for visitors to give you their name and email. When they join your list, you can follow up with them, build rapport, and increase trust. This makes them much more likely to buy from your or join your opportunity.
Use Too Much Copy
Your ad should say just enough to get the reader to click the ad so they can learn more. You may need to test different versions of your ads to see which creates the highest click-throughs. Remember: Your ad is not supposed to sell. It is supposed to capture attention and encourage action (the click).
Promise Too Much
Known as “hype”, when your ad over-promises, you lose a lot of prospects who feel your offer is “too good to be true”. You may be very excited, and you should be. But remember: Your prospects are skeptical, at best. Your ad copy needs to appeal to them enough to draw them in.
Avoid these common mlm advertising mistakes to give yourself the best possible chance at success.