Network marketing is a type of business opportunity that is very popular with people looking for part-time, flexible businesses. Some of the best-known companies in America, including Avon, Mary Kay Cosmetics and Tupperware, are known as “network marketing” companies.
Companies like these rely on a network of friends and associates to sell their products and services. Sometimes referred to as “referral marketing”, this can be a very cost effective way for companies to make their products and services available to the market place.
Network marketing companies typically offer low initial start-up costs, anywhere from $100 to a few thousand dollars for the purchase of a product sample kit, training information, and the opportunity to sell a product line directly to friends, family and other personal contacts. Most network marketing programs also offer an opportunity to recruit other sales representatives. These recruits constitute a rep’s “downline,” and their sales generate income for those above them in the program.
Things can get sticky when a network marketing network compensates participants primarily for recruiting others rather than for selling the company’s products or services. A network marketing system in which most of the revenue comes from recruitment may be considered an illegal pyramid scheme.
A good question to ask yourself when reviewing any network marketing opportunity is:
“Would I or my potential customers buy this product or service without the opportunity to earn income?” The answer can help you determine whether there is a real market for what is being offered.
You absolutely have many network marketing plans to choose from. The most popular sell health supplements, weight loss products, and beauty aids, but you can go with everything from travel to household products and more. The advantages to this type of business are that start-up costs are minimal, hours are flexible, you can start part-time, and you can work from home. About the only thing you need in this business is a sense of salesmanship. If you’ve got a background in sales, you’re ahead of the game, but if not, you can still succeed. Just make sure you believe in the products and the company you’re working with. Honest enthusiasm goes a long way toward convincing others to buy.
You can also take advantage of helpful marketing tools designed to help you make the most of your available time.
The important thing is to do your research, ask questions, and commit to spending some time learning and building your business.