So what makes good mlm advertising good? There are actually a few keys you should keep in mind.
It Should Be Promotional
No denying it. When we advertise, we promote. Whether you are advertising your products, services, or opportunity, you are absolutely 100% focused on promoting the offer. Your goal is to influence a purchasing or joining decision. Keep this in mind as you begin. your advertising.
It Should Be Persuasive
To achieve their main objective (to increase sales of a certain product or service), effective ads must convince consumers that a certain product, service, or opportunity is better than the competition’s. Persuasive advertising assures that an offer can solve a consumer’s need or improve their life in some way.
It Should Be A Part Of Your Overall Strategy
Advertising should be a part … not the entirety … of your overall strategy. Advertising should be used to increase awareness, help your offer stay “front of mind” and reinforce your overall message.
It Should Be Targeted
Get a picture in mind of what your ideal prospect or customer would look like. What would appeal to them in terms of your copy, word choice, and layout? Keep them in mind as you put together any advertising campaign.
It Should Produce Leads
A big mistake I see new advertisers make is that they try to get their advertising to lead directly in to a sale. A better focus is to use your ads to appeal to a broad demographic so that you can generate leads for your offer. Tieing your ads to a solid capture page where a click leads to more information and an offer of free details, samples, etc… can get your lead generation funnel flowing.
Good MLM Advertising is an Investment
Advertising campaigns require an investment of time, resources, and of course, money. Generally, the channel issuing the advertisements charges a certain amount in exchange for its dissemination. You pay the company to display your ads.
A good ad campaign will increase the company’s profits, and this should exceed the invested cost. This may or may not be an immediate profitable return. Sometimes, the ROI is calculated over the life cycle of that customer.