There is no question that internet advertising is effective. From solo operators to major global corporations, businesses around the world are using internet advertising to spread the word about their products and services.
There are a lot of options with advertising, including banner ads, text ads, ppc (pay per click) ads, traffic exchanges, Facebook ads, twitter ads, and the list goes on and on. Once you decide what type of internet advertising you want to do, the next question is: “what page do I advertise?”.
Do you focus your advertising on a capture page to help build your prospect list or do you drive any ad responses directly to a sales page?
For my money, I like to focus on driving all my ad responses to a capture page. This may be a simple page that is nothing more than an expanded ad with a capture form or it may be a blog post or article that includes a capture form at the bottom of the article.
If you drive traffic directly to a sales page, you have one shot to make an instant impression and hope that visitor decides to buy from you on that first exposure. I have yet to see any offer that I purchased the first time I saw it by landing on a sales page.
But when you offer those same visitors an opportunity to learn more, get a free sample, get an ebook, etc… and all they have to do is give you a name and email address, you now have a new subscriber in your email marketing database and you can follow up with them multiple times to build rapport, establish credibility, and ultimately make more sales.
I would love to hear your thoughts. Do you drive your ad responses to your sales page or a capture page? Have you ever tested the two to see which one gives you better results?
Let us know your thoughts and experiences by commenting, below!