Your prospects are online. Your customers are online. Your business needs to be online.
Building an mlm online takes more than just throwing up a web site or capture page. People are absolutely searching online for ways to supplement income, replace income, or create a whole new stream of income. So, they are looking for options and opportunities.
We must realize, however, that nobody is conducting online searches for “how can I join an MLM company?” or “can anybody sign me up in XYZ company, today?”. To really generate leads for your mlm online, you need to start thinking like your potential customers and distributors.
They are more likely to search for things like “working from home” or “making money from home” or “home based business”. When you create your web site, make sure you focus some of your SEO efforts on ranking for terms like these. You should also create some content that is focused specifically on the benefits your product or service offers. If your company offers nutritional products, create some content focused on those products and the benefits they can provide.
When you write your ads or create your banners, don’t focus on “XYZ Team Build” or “Join XYZ Today!”. Instead, focus on showing benefits to entice readers to click through and learn more.
As you hear and read stories about some of the most successful mlm distributors, most of them were not looking for a business opportunity. They were looking for a way to improve their health, lose some weight, travel, have some new experiences, etc… In the process, they discovered they could earn money by showing others how to do the same.
Keep this in mind as you create content, capture pages, follow up letters, etc…
Thinking like your prospects will help you as you build mlm online.
Don’t forget to use an autoresponder service so you can generate leads, follow up with prospects, close more sales, and train your downline to do the same!